A mistake I've made time and time again, and has taken me more time than I'd like to get over... the tendency to be a people-please and try to speak a message that everyone will like and no one will disagree with and everyone will like... blah blah blah. What a boring lukewarm message. You know what happens?

Crickets.

So many crickets.

Because the message lacks strength, it's weak from the very beginning... it's timid and afraid.

People smell it right away, I swear their subconscious is like a pack of hyneas sniffing out the fear and weakness.

Please don't do this. Leverage my experience.

Connect to what you're here to do.

Connect to why you're doing it.

Connect to who you are.

And let your message shine.

It won't be easy, but it will be worth it.

This is a big reason why I ask people to look at the clues of the people they have already served, so they can speak from experience - instead of theory.

The market can spot bullshit a million miles away... and when we speak from theory of "what ifs" and "you could do this"... they say PASS. What a fake phony.

Sounds harsh because it is.

And it definitely stings eve more when it's your passion you are putting out there.

So don't let that happen to you by speaking to your experience of what you've already done, how you have already served, what you've learned from the process, what you believe and what you feel.

Then you are strong.

Then you are real.

And the market will respect it, even if they don't agree with it.

And those that do agree, will be drawn to your leadership like a lighthouse.