Software and Community for Purpose Driven Entrepreneurs

Free Up Your Time and Energy

So You Can Do What You Love

Accomplish More in Less Time by

Being in Your Zone of Genius and Working in Flow State

“In a 10 year study, top executives report being 5x more productive when in flow state”

Win Your Week
Love Your Schedule

Accelerate Your Mission

Do You Feel Your Mission
Pounding in Your Chest?

When you go to bed at night you feel your mission…

Calling for you to make a greater impact

We’re here to put a
dent in the universe
otherwise why even be here?

– Steve Jobs

But Your Schedule is Holding
You Back from Your Mission

  • Your to-do list feels like a burden (heavy and draining)
  • You feel like you’re carrying everything on your shoulders
  • You want more time for your passion (days slipping away)

The Solution

Focus on Your Zone of Genius

Your Zone of Genius is the Handful of Tasks Where You
Create Maximum Value in Less Time

10x Your Efficiency in 10 Hours a Week
By Focusing on the “80/20” of the “80/20”

Where are you on
the Freedom Scale?

Freedom Scale

Every business owner matches with
a level on the Freedom Scale…

The higher on the scale you are,
the more you are working in your Zone of Genius

The lower on the scale you are,
the less you are working in your Zone of Genius

“I believe only 1% of decisions matter. The rest of them are irrelevant.

The difficulty is understanding which 1% of the 99% are the ones that matter.”

-Naval Ravikant

Founder of with
$2.5+ Billion Assets Under Management

We believe 1 Hour in your Zone of Genius

is worth 10x more than 1 Hour in

your Zone of Excellence

The Community

Gamify Your Path to True Freedom

Weekly Webinar Creates a

Bubble of Freedom Around You

As you rise to greater and

greater impact

Step 1: Follow the Software


Step 2: Focus on Your Zone of Genius


Step 3: Create Maximum Value with Ease



Software for Your Zone of Genius

Personalize Your Genius

Personality Typing

– Personalized Strategies

– Tailored Made Coaching

– Based on Your True Self

Freedom Calendar

Calendar Sync

– Track your weekly hours by color in Google Calendar

– Identify “drag” holding you back

– Weekly coaching, metrics, and progress

Freedom Calendar

Weekly Focus

– Identify Your “Highest Impact Task”

– Maximize Your Impact in Less Time

– Weekly Tracking

A Community

Focused on TrueFreedom

Mastermind Calls

Live Weekly TrueFreedom Webinar

– Clear Your Subconscious “Freedom Blocks”

– Hone Your Instincts for Higher Levels of Freedom and Income

System Upgrade

Slack Q&A Collaboration

– Identify the $100,000+ /hour activities hiding within the $100 /hour activities

– Streamline Your Schedule, Systems and Team

The Value

Example for a 6 Figure Business


Save 30 Hours a Week

$12,000 worth of time / month

30 hrs / week x $100 / hour


Increase Your Income

$4,000 extra income / month

+ $1,000 / week x 4 Weeks

$12,000 in Time + $4,000 in Money

= $16,000 / month


= $192,000

worth of time and money a year

Check Out the Case Studies

Dan Russell, the owner of the marketing agency
Vivid Labs went from...

50+ hours a week ⮕ 10 hours a week

In less than 90 Days

...and doubled his income

Dan Russell

Dan Russell

Founder, Vivid Labs

Which gave him the time to devote to his True Calling,
which was guiding him to write his book...

Grant Cardone's team caught wind of his book and now he's consulting as the Chief Revenue Officer (and future equity partner) for Grant Cardone's 10X Incubator

Tim Wolf

Tim Wolf

Founder: Academy Incubator

Freed Up 30 Hours a Week While Increasing His Income and Having Clients Thanking Him for His Impact with Them

Brenda Mathisen

Brenda Mathisen

Founder: Embodied Power

Freed Up 30 Hours a Week to Do What She Loves

Michael Mathis

Michael Matthes

Founder: Crossfit M2

Went from 50 Hours a Week
to 5 Hours a Week...
Moved to Miami

Carlos Garcia

Carlos Garcia

Gatr Trucking

Freed Up 30 Hours and Increased His Income

Free Your Life and

Follow Your Passions

The Founder

Hi, I’m Sebastian Cruze
The Founder of TrueFreedom

I help purpose driven teams
free up their time and energy
by working in Flow State

○ Went from 100 Hours a Week to 1 Hour a Week (marketing agency)

○ 10 Years of Self-Made Passive Income (giving me time to follow my passion)

Discovered Life Mission at 24 (Global Abundance by 2100)

The Mission

We are on a Mission to

Free 1 Billion People By 2050

We believe True Freedom is creating wealth
with the work you love and the schedule that lights you up

Step 1

Free 1 Billion People to
Create Wealth with
What They Love to Do

Step 2

People Contribute to a Global Goal They Are Passionate About

Step 3

Solve the 17 Global Goals and Create a Wealthy Planet by 2100 AD

Let’s Create a Wealthy Planet Together

There is no greater thing you can do with your life and your work than follow your passions – in a way that serves the world and you.

Richard Branson

Richard Branson

With TrueFreedom
You Are Buying Certainty

You will feel uncomfortable letting go… but you’ll increase your efficiency

You will feel your self worth triggered… but you’ll make more with less effort

You will feel like it’s too easy… but you’ll gain your freedom